By Kristen Nowicki
“It was insanity,” Red Lion junior Melanie Tarnacki described the mall on Thanksgiving night, or the eve of Black Friday. Black Friday is the craze shopping event that occurs the day after Thanksgiving.
More than 154 million people will spend the holiday weekend shopping. This was an increase of 3 million people from 2015, according to the National Retail Federation and Prosper Insights and Analytics.
The average shopper spent $289.19 Thanksgiving weekend, which was down only ten dollars from last year, NRF said. Of this, 74 percent were actually spent on gifts.
Of the places people shopped, a little over half went to department stores. Senior Kerrigan Ketzenberger, an employee at Kohl’s Department Store, describes the store at 7:00 am as 500-800 people running around. “Customers waiting in line all around the store,” she said.
Accidents are just waiting to happen in this stressful setting. Blackfridaydeathcount.com reports 9 deaths and 102 injuries on the day since 2006.
This could be why more shoppers are choosing to spend their Black Friday inside. 44% of shoppers shopped online, while 40 percent ventured out, according to NRF.
This didn’t stop Tarnacki though. She went out at 8 p.m. Thanksgiving night for about 3 hours, then went out again 6 a.m. on actual Black Friday. But hearing all of the horror stories, she was “prepared for anything.”
The recent election may have scared some shoppers away. Associated Press News suggests some people being afraid to spend overzealously because they are unsure and afraid of what a future with Trump holds, while others aren’t afraid because of the current stock market increase and will likely spend more.